We wanted to reflect the capitalist media corporation discourse by making one spot of the founder, an ad projecting succession and power while giving it a delusive human touch. In the spot, my first born got the chance to perform as baby Sofia, which was awesome.

Mixing the rough aesthetics of the visual identity, established in the digital art above, with moving picture, footage of old and cosy looking villa, where the play took place, we managed to evolve the trailer into static feed reflecting on memory and human connection that is lost in time.

Logo design and animation by Jalmari Kuikka Aleksandr V. Serebryakov spot edited by Jussi Järvilehto Director of Photography: Jussi Järvilehto, Eero Leichner Directed by: Eero Leichner Production by: Leipäteatteri